Digital Cart to Checkout: Analyzing Online Shopping Trends and Purchasing Behavior of BSA Students at a Private Higher Education Institution in Bulacan

Authors

  • Limuel R. Dela Cruz College of Our Lady of Mercy of Pulilan Foundation, Inc.
  • Danica A. Caluag College of Our Lady of Mercy of Pulilan Foundation, Inc.
  • Girly R. Crisostomo College of Our Lady of Mercy of Pulilan Foundation, Inc.

Abstract

The study aimed to examine the effects of online shopping trends on the purchasing behavior of Bachelor of Science in Accountancy students, employing a survey-based research method to investigate their preferences, spending habits, and decision-making factors. Data were gathered from student respondents regarding their shopping frequency, preferred platforms, influencing factors, and payment methods. Results indicated that online shopping is highly prevalent among students, with Shopee being the most preferred platform. Key factors influencing purchases included convenience, price, product reviews, shipping costs, and sale promotions. Cash on Delivery (COD) was the preferred payment method, while concerns about product quality and shipping costs were notable disadvantages. The study concludes that students generally express a positive level of satisfaction with online shopping, offering insights for startups, buyers, sellers, and future researchers in understanding student purchasing behavior.

Keywords: Online Shopping Behavior, Consumer Preferences, E-commerce Trends, Student Purchasing Decisions

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Published

2026-02-23

How to Cite

Dela Cruz, L. R., Caluag , D. A., & Crisostomo, G. R. (2026). Digital Cart to Checkout: Analyzing Online Shopping Trends and Purchasing Behavior of BSA Students at a Private Higher Education Institution in Bulacan. Lunday: Research Journal of the Graduate School of Bulacan State University, 7(1), 19. Retrieved from https://lunday.bulsu.edu.ph/index.php/lunday/article/view/114

Issue

Vol. 7 No. 1 (2025)

Section

Articles