PUBLIC RELATIONS PRACTICES AT THE NINOY AQUINO INTERNATIONAL AIRPORT TERMINALS

Abstract

This study is entitled, “PUBLIC RELATIONS PRACTICES AT THE NINOY AQUINO INTERNATIONAL
AIRPORT TERMINALS”. It aims to take a closer look in the over-all airport experience of the
chosen passengers-turned-respondents of this study.
Bearing the title as the Philippines’ premier gateway to the world, the Ninoy Aquino
International Airport indeed plays a vital role in the national, international economics and
historical scene in the story of the Filipino nation. This is a facility where first impression is
made. Hence, identifying factors affecting passengers’ reception at the airport can pave the way
to a deeper understanding on the why it is more fun in the Philippines, as the airport
contributes in the increasing number of tourists arrival.
To achieve the objective of the study, the researcher used both qualitative and quantitative
approach in crafting the survey questionnaire. Descriptive method was used in this study; the
researcher went on to gather and tabulate data. This descriptive method was similarly used to
analyze and interpret all data collected. The purpose of this method was to determine two (2)
things: 1) to identify the over-all experience of passengers based on airport personnel, facility,
and process; and 2) to identify action taken by airport authorities in handling passengers’
feedback and coming up with measures to be proposed in order to raised up the bar of service
excellence at the airport.
Respondents to this study were chosen through purposive sampling. The thirty (30)
respondents were rndomly selected from each of the four (4) NAIA terminals making the total
number of respondents to 120.
Through the interpretation and analysis of the gathered data, the researcher concluded that
proper housekeeping of the NAIA terminals overturn the limitations posed by inadequate
facilities.
Accessibility to a free internet connection is highly preferred by most of air travelers utilizing
NAIA terminals. In the same level of importance, airport facilities have direct effect to
passengers over-all airport experience, however, this has no effect in a macro-scale such as the
economy of the country.