PUBLIC RELATIONS PRACTICES AT THE NINOY AQUINO INTERNATIONAL AIRPORT TERMINALS
Abstract
This study is entitled, “PUBLIC RELATIONS PRACTICES AT THE NINOY AQUINO INTERNATIONAL AIRPORT TERMINALS”. It aims to take a closer look in the over-all airport experience of the chosen passengers-turned-respondents of this study.
Bearing the title as the Philippines’ premier gateway to the world, the Ninoy Aquino International Airport indeed plays a vital role in the national, international economics and historical scene in the story of the Filipino nation. This is a facility where first impression is made. Hence, identifying factors affecting passengers’ reception at the airport can pave the way to a deeper understanding on the why it is more fun in the Philippines, as the airport contributes in the increasing number of tourists arrival.
To achieve the objective of the study, the researcher used both qualitative and quantitative approach in crafting the survey questionnaire. Descriptive method was used in this study; the researcher went on to gather and tabulate data. This descriptive method was similarly used to analyze and interpret all data collected. The purpose of this method was to determine two (2) things: 1) to identify the over-all experience of passengers based on airport personnel, facility, and process; and 2) to identify action taken by airport authorities in handling passengers’ feedback and coming up with measures to be proposed in order to raised up the bar of service excellence at the airport.
Respondents to this study were chosen through purposive sampling. The thirty (30) respondents were rndomly selected from each of the four (4) NAIA terminals making the total number of respondents to 120. Through the interpretation and analysis of the gathered data, the researcher concluded that proper housekeeping of the NAIA terminals overturn the limitations posed by inadequate facilities. Accessibility to a free internet connection is highly preferred by most of air travelers utilizing NAIA terminals. In the same level of importance, airport facilities have direct effect to passengers over-all airport experience, however, this has no effect in a macro-scale such as the economy of the country.
